As soon as you put "life coach" into your Facebook profile... you'll be bombarded by ads telling you what you HAVE to do to have a successful business. I invite you to take a breath, center, and tap into your center of knowledge and power - because not EVERYTHING is for EVERYONE. Here are some of the most common myths you're going to be sold:
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• Myth 1 "IF you come to my FREE webinar/download my ebook/etc, you'll be able to CATAPULT your business to 6 figures overnight!" Please stop clicking on everything. NO ONE'S (including mine) "Free thing" is going to be the ONE solution to building your business. They might all help you put one PIECE into place, or lear ONE VALUABLE SKILL, but none are the be-all and end-all. That's why I'm CLEAR on what my free workshops are teaching.
• Myth 2 "I can leave my job in a year". Listen, I want this to be true for all of us, but please check with your financial planners! Do you have a legit backup plan in place? I'm not saying it can't be done - I'm saying, don't COUNT on it. Instead, take clear and powerful actions to start building your reputation and client base.
• Myth 3 "I have to start with 1:1, high-end coaching". You don't HAVE to do anything. You CAN have success doing whatever feels GREAT for you! Some people are awesome in-person networkers and can easily book high-end 1:1 clients. Others are really awesome group facilitators and will best leverage their time by serving multiple people at once. Still others will package their coaching skills into a rockin' passive online course that really makes an impact for people. You start where your strengths and passions are, and really, really rock it.
• Myth 4 "I need to have multiple streams of revenue to have a successful business". This one is a "True and False". Over time, as your business evolves, it's awesome to expand both service-wise and financially as your clients show you what they need. But I find this belief to be paralyzing to new coaches who feel they need to have a freebie and a passive revenue stream and an online course and high end 1:1 clients and 3 evergreen courses and.... Again, start with ONE and rock it. I'm partial to starting with group coaching because of the opportunity to serve multiple clients in a leveraged hour per week, which often then yields 1:1 clients. 2 birds, one proverbial stone.
• Myth 5 "Coach training should have taught me to build a business". Guys, it IS important to learn the skills you need to build a business. These include copywriting, networking, lead generation, public speaking skills, etc. However, coach training is for teaching you to the skills you need to CHANGE LIVES. You then do need to invest in learning the business skills that are important to you to fill in the gaps.
It's not as hard to start building your client base as the internet and the Facebook ads might make it seem. Your best bet? Choose ONE income source to focus on for starters, and build your business out around that. Have all your actions intentionally pointing to ONE service for starters (and of course, be open to any other opportunities that arise along the way).
When you tap into the reason you became a life coach in the first place... the life and business you envisioned for yourself...
What comes up for you as a wonderful, fun, inspiring service to provide?
Check out my 12-Week Blossoming Business Program for working coaches! Let's make it do-able by streamlining instead of juggling. If Group Coaching seems like the perfect start for you, join me!
So you launched your group! And it's running! And people are transforming before your eyes!
And... there's that. one. participant.
The one who already knows it all (So WHY did they join your group? ARGH?)
Or the one that is overwhelmingly emotional, week after week (And it's triggering your coach gremlin - why aren't they breaking through?)
Or the one who dominates the conversation with every detail of the story (yes, you could have put guidelines in place but you didn't so... now what?)
What happens when someone in your group is... difficult?
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It happens to every coach - that one participant in your group is draining your energy. And worse, draining the energy of the rest of your participants. What can you do?
1) First, realized that they're in front of you for a reason. The people that trigger us are our teachers.
They're might be a mirror, reflecting back something in yourself that might be addressed. They might be an opportunity to tackle a coaching skill you've shied away from - being direct, or being fearless, or setting boundaries.
What is this person here to teach you or show you?
2) Review your guidelines with the group. Didn't have any? Then set some. It's better to course correct than to suffer through the rest of the program without addressing the issue.
Do you have someone who over-talks? Set a time limit on sharing, and stick to it. Do you have someone who is advising others relentlessly? Be transparent at the top of your call and say it! "We don't fix, we don't advise, we don't judge. Here, we support by listening and reflecting". Then, assume the participant needs a model, and give one. "For example..."
Whatever the solution is, implement it and don't worry about being liked. You're here to change lives, not make friends.
3) Set expectations. At the top of your call, let everyone know that you're requesting their permission to interrupt and refocus. The expectation will then be set that you, the leader and coach, will be redirecting non-productive shares.
Got someone who is overemotional? Gently interrupt (you've asked permission!) and compassionately invite them to put themselves on mute so they can process, take out their journal, and let them know at the end of the call, you'll love to hear a 2 sentence summary.
The rest of your community will not only be grateful, but they'll have learned how to compassionately redirect someone.
4) Trust the process. Sometimes in a group coaching setting, we feel responsible for everyone. Are they all participating? Getting their money's worth? Glad they participated? The thing is, you can't get invested in, or become responsible for, people's outcomes.
You have no idea what nugget or kernel people are taking away, or what they are getting that you didn't even know they needed. You're always going to have some people who don't participate after all, some who start and drop out, and some who cross the finish line. Trust THEIR process instead of trying to control it.
If you're triggered by their participation, ask yourself, "What do I think it says about me, as a coach, that this person dropped out?"
Tackle your gremlin then get back in the game.
5) If you have a participant who doesn't respond to loving redirection, guidelines, or repeatedly set expectations, you have a couple choices. One, suffer through and hope that everyone is learning something from this person (not a great choice but hey, I thought I'd give you an out). Second, confront them from a high vibe place, not a triggered place. Got someone who is persistently emotional? Gift them a session to explore why they aren't moving forward in the group. That know-it-all? Gently observe that they have a lot of advice for others and find out more about their motivation for advising even though it's against the guidelines of the group.
The bottom line is that taking on a group coaching program means you do have a responsibility to facilitate the sacred space you've created. You, the coach and leader, take responsibility for the dynamic. While we don't want to control the dynamic, we do want to keep it safe, productive, and "coach-ly".
It's a perfect opportunity to practice fearless coaching and to model empowered ways to handle difficult situations.
Want to research, design, and run a group coaching program that's ready to launch in 2017? Join Blossoming Business - an action-packed, get it done 12-week program. SIMPLIFY. AMPLIFY. MAKE MONEY. CHANGE LIVES.
You're creating this group coaching program, and you KNOW people need it, and you KNOW it will transform lives...
But no one seems to be excited. You put some tentative posts on your social media and... no one comments. Maybe a "like" or even a "love"... but that doesn't scream, "People are banging down the door about this topic! CHA-CHING!"
Here's a few reasons folks might not be chomping at the bit:
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1) You're using coach-speak. Try to think back to BEFORE your coach training. You didn't know what things like "reframe" or even "empowered" meant, really. When you're talking about your awesome idea, are you being super coach-vague?
2) You're talking about your PROCESS instead of the outcomes. Are you talking about the PROCESS of coaching, or what coaching can do for people? Think about buying a coffee maker. Do you care about HOW it makes the coffee? Or do you care that there is enough coffee in the damn pot to get you through the morning?
3) You're not talking to specific people. Does your post read, "Hey, you, searching for your life purpose?" No one knows they're searching for their life purpose, really. Even "Hey, moms" is too vague these days. Folks are flooded with calls for attention.
Here's what you can do:
1) Translate your "coach-speak" into everyday language. What's IMPORTANT to your people, and how do you help them get it? More time with their kids? Less yelling? More sex? Time freedom? Translate "empowered" and "make your dreams come true" into their ACTUAL dreams. Travel? A bigger house? More than enough money? And if you help them get money, what do the want to DO with it? Be specific.
2) Talk OUTCOMES. Talk about what happens for people after they go through your program. Talk about the DAY TO DAY changes people can experience when they find their life purpose with you, or have a seriously radical career transition with you.
3) Be super specific. "Hey, MOM of MIDDLE SCHOOLERS!" "Are you a FORMER WRITER who is dragged down but eh needs of daily life?" "I used to HATE MY JOB SO MUCH I would actually take MORE than my allowed SICK DAYS! How about you?
When you actually talk to people in their own language about what they actually care about, you're meeting them where they're at. They'll feel heard, and understood, and think, "Hey, this is me. This is about me."
If you want to break into 2017 with a fully researched and designed group coaching program that REALLY talks to people and breaks through the NOISE... learn more about BLOSSOMING BUSINESS here.
Is Group Coaching Right for My Business?
Lots of coaches wonder if they’re too new to add group coaching to their business line up. Quite the opposite! When you’re newly certified and still working a full time job, group coaching can catapult your practice much faster than trying to market and serve a bunch of 1:1 clients. Here’s a few great reasons why group coaching might be an awesome service to add to your biz, whether you’re new or experienced:
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I’d love to know: What kind of group would YOU love to lead?
JJ Carolan, the Group Coaching Gal, Board Certified Behavior Analyst and Certified Professional Life Coach. Lots of letters to say.. I understand people.