Here's #1 thing that I hear from coaches who long to start a group coaching program - but totally miss this awesome opportunity to make more money in less time...
What if I spend the time to create this group coaching program and nobody buys it?
First of all, welcome to business! Time to nurture mindsets that are more about the adventure and exploration and less about the outcome.
However, there ARE ways to create a program that your niche actually wants and needs. Doing really thorough and creative market research is your new best friend.
1) It starts to create awareness and visibility around your program topic, and done properly, can start to create a loyal fan base.
2) You'll be creating something people have said they want instead of what you want to give them. Listen, people want to lose weight, right? But they don't want to eat chicken livers to do it. It may have worked for you, but it's not going to sellcanva
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Here are some strategies to really get into the hearts and minds of the people you want to serve, so when the time comes to launch that program - you can feel confident that you created something desirable.
1) Do a survey - BUT! Make sure your INTRO on social media is SCINTILLATING and REALLY, REALLY describes the people you want to answer it. I see people going "Can you just do me a favor and fill this out?" Instead, write "WERE YOU SUPER CREATIVE IN HIGH SCHOOL AND NOW YOU'RE JUST A STAY AT HOME MOM AND YOU FEEL LIKE YOU'RE DYING INSIDE EVEN THOUGH YOU LOVE YOUR KIDS? I WANT TO KNOW ABOUT YOU."
2) How about instead of a survey, just send a good old fashioned personal email to 5-10 people you know who fit your demographic? It can be your aunts, friends... doesn't have to be people you're selling to. Remember, it's just to gather info, and your friends and relatives are more willing to help you build your business than internet strangers.
3) Host a meetup.com group instead. You offer support, coaching, expertise, a workshop, whatever.. and just EAVESDROP or get people talking after the workshop is over. Listen. Take notes. Record it if you have to! Or just get pals together in your living room that fit your tribe, and ply them with wine. Bring up your topic, and LISTEN.
4) Remember those nice people who you sent the email to? Ask them if they can spare half an hour to get on a bridge line with you. NOW, here's the UNIQUE PART: Get someone ELSE to ask the questions. People often feel like they have to impress the leader... but if you can get someone else to ask the questions, then just sit back and listen, or even say "I'm going to grab a drink of water but talk amongst yourselves..." You'll hear the REAL juicy stuff.
5) Do a few really in-depth interviews. Pay close attention. Better yet, hire a VA to do these for you so people will be more honest and less "best foot forward".
This is what it takes, folks, to create services people WANT. Don't build your business on sand. Do the research.
Want to learn how to build and rock a great group coaching program so you can leave the damn job and get coaching? Join BLOSSOMING BUSINESS... and let's get you to that Jerry McGuire moment!
JJ Carolan, the Group Coaching Gal, Board Certified Behavior Analyst and Certified Professional Life Coach. Lots of letters to say.. I understand people.