If you're like me and most other life coaches, you came to life coaching from a place of passion. You came to it because you hada desire to be a helper, to be both fed by your work and to feed others. (And because you are probably, somewhere inside, psychologically unemployable - let's talk about that another time).
In the early stages of establishing your practice, you might long for these things called "messaging" and "clarity". And in fact, you might hear from the "online business" world that you *must* have a "clear message" in order to succeed. Under that "clear message" umbrella come things like a niche, copy that resonates, services people want, a website that works for you... Eek. It's a lot of pressure that message has to carry.
First of all, what's a "message"?
And secondly, how do you even know if it's "clear"?
According to dictionary.com, a message can range from a response on a message board, to the divnely inspired words of a prophet. The common theme is communication. A message allows you to bridge the gap between what you know about life coaching, and what the listener doesn't know about life coaching. More specifically:
Your "message" bridges that gap between what you know is possible and what the listener doesn't know is possible. It's communication.
If you work with high-vibe spiritual woo woo heads like me who are ashamed that they keep getting dragged down in to the muck of every day life... your MESSAGE to them might be as simple as:
You can rise above the daily dramas at work and home and eminate your personal power and peace everywhere you go... while accepting yourself totally for the times you can't.
According to dictionary.com, clarity means "freedom from indistinctness or ambiguity". So how do you know if your message is "clear enough"?
(I might argue that this goal is a business-as-spiritual-development downer... but since most people want it, let's go with it for now).
Your message has "clarity" when other people can stand up and say "YES, that's ME and what I WANT!"
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A "clear" message might include a few parts to it to help it be free from ambiguity.
1) An example of the day-to-day impact coaching could have on the person. How would morning change? Evening? Lunchtimes at the desk?
2) An example of how coaching can impact not only them, but those around them. Will their marriage be better? Kids? Family of origin will stop driving them crazy? Co-workers? World at large?
3) Their major point of shame, pain, guilt, or nagging. What's the major thing that they'd want to change or improve? Yelling? Snapping? Being invisible?
Most importantly, permission granted NOT to have a "clear message" yet.
Permission granted to allow your unique coaching brilliance to unfold as you follow inspired breadcrumbs and act from creativity and joy in your work. Permission granted for your clear message to discover you... and for it to evolve as you and your business do.
JJ Carolan, the Group Coaching Gal, Board Certified Behavior Analyst and Certified Professional Life Coach. Lots of letters to say.. I understand people.