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In this training, you'll learn:
- What a "niche" actually is and how most people get it wrong
- How to describe your niche in a way that people can say "HEY, THAT'S ME! Me! ME!"
- How your niche and specialty interact ...
- ... and how to describe that interaction so people can say "THAT'S ME AND I NEED THAT!"
- How to craft a strong, specific elevator pitch that isn't pitch-y at all and differentiates you from all the other (frankly, boring) speeches out there